For women entrepreneurs of Lucknow the challenges didn’t come in terms of funding or ideas. Changing mindsets and breaking away from traditions was the key held-up for women to unleash their potential. In what was a rare women entrepreneurs meet up in Lucknow, female foundersshared candidly that the city’s ‘log kya kahengey’ attitude was the reason most women hadn’t put their dreams to work. The SheThePeople meet up was unique because it was the first time that these women got to converge together and discuss the gendered challenges and the way one could cope with them. From boot-strappers to newly funded and those with longstanding legacies, the hi-noon session highlighted a real assortment of business-views. The conclusion – that the really well off and upcoming entrepreneur had similar stories of struggle. “I literally started my business with 4000 rupees. Chikan work was dying here….

Puja Nemani

“The future belongs to those who believe in the beauty of their dreams.” – Eleanor Roosevelt 39-year-old Puja Vaid Nemani not just dared to dream but she pursued it tenaciously to turn it into her reality. Born into the illustrious Vaid family on February 16, 1977, Puja did her education from Loreto Convent in Lucknow, B.Com from the University of Lucknow and her Master’s from Greenwich University, U.K. Life for Puja would have been like the many girls from typical Marwadi families, where it is customary for them to get married as soon as they reach their 20s. However, it was not to be. Back from the U.K., young Puja was eager to live life on her own terms, breaking the shackles of age-old traditions and daring to dream big and emerge a confident woman. The year was 1998, when the creative world of…